Whiskey Row is full of some of Prescott's oldest history. This street is named Whiskey Row because of the large number of saloons in one place. Whiskey Row developed after a fire in July of 1900 destroyed the entire block. When reconstructed, there was an inordinate amount of bars rebuilt in the area. At one point the block hosted a total of 40 saloons.

This high number of saloons was primarily due to the gold rush culture that drew all kinds of settlers, cowboys, prospectors, bawdy girls, gamblers, and even outlaws to the town. Mining towns were no strangers to shootouts and enjoying the bar atmosphere after a long day of looking for gold, and Prescott is not any different. Present-day Prescott celebrates the history of Whiskey Row with annual shoot-out events on this very block! Nowadays, Whiskey Row is known for its live music scene, art galleries, candy shops, and of course its famous saloons. One stroll around this particular block would show you how full of life and history this town actually is!

---

NEW! Explore Whiskey Row on Google Earth

Using Google Earth is a fantastic way to explore and interact with Whiskey Row before you get here. Find hotels, food, and other fun activities within walking distance in the surrounding area. Start planning your Prescott trip or your Wild West Pub Crawl from wherever you are!

BEGIN EXPLORING »

(You will be prompted to install Google Earth if you don't already have it installed on your device.)

---

This Week's Whiskey Row Events & Nightlife

---